My Career Path

Madeleine IIN


I often get asked about my career path and how I got into what I do, so I thought I’d share it with you in a little more detail.

Moving down under…

It all really began when I moved to Sydney when I was 18, I went there travelling my gap year after school and just fell in love with the sunshine, relaxed lifestyle and Aussie accent.

While I was over there I had really bad digestive problems and was getting bloated every day. It was so uncomfortable and embarrassing. I didn’t feel confident in my skin and always felt tired and lacking in energy.

A friend of mine told me about this is health cafe in Bondi so I went to check it out, I was amazed at all these strong healthy and happy people. I wanted to be like them. I started to eat there and turned my whole diet around from low fat, high sugar diet to filling my plate with lots of fats, veggies, good quality meat and love.

It totally transformed me and I ended up working in the cafe cooking. I loved cooking, learning about nutrients and above all helping people get healthy.

My mission was to make healthy eating simple and delicious…

I was finishing off my degree at Uni but wanted to know more. I had heard about the integrative institute of nutrition from friends who had set up successful healthy coaching businesses from it. I had a look on their website and enrolled.

Madeleine Shaw drinking from a coconut

Enrolling at IIN…

IIN is a year long course that gives you amazing knowledge of holistic health. It doesn’t just teach you about macronutrients it dives deep into the mental relationship to food which for me was so important, having had a bad relationship with food as teenager it really helped me heal my relationship with food and understand that your attitude to your body and self is just as important as the food you eat.

Integrated Institute of Nutrition was the big stepping stone that got me on the map, it gave me the confidence to start up my website, to start seeing clients, to create recipes to share with you and do all the amazing things I have done. I can’t recommend it enough, whether you want to learn more about nutrition or start your career in health. You can sign up on their website for a free taster class!

After studying here and starting my blog things just started happening, I got approached by magazines to comment and provide recipes, I started doing my supper clubs, talks and events.

It has taken a lot of inner strengthen to believe in what I do, I couldn’t do it without support from my friends and family. However the biggest thing that has got me through is self belief and not comparing myself to other because I, like you, will bring something different to the world that no one else has.

I hope this inspires you to go after what you want!

I’m now studying at CNM, to further my knowledge in Nutrition which I will be writing a separate post about so keep your eyes peeled!

Madeleine Portrait


  • Milly Maggy

    Hey :) INN looks great! Excited for you!! Thank you so much for all your wonderful posts, for your videos, your advise, your recipes and all the other amazingness you give <3 I've been writing a blog for just under a year now and would love to share it with you, feel free to check it out :) my most recent post is all about a new focus I've made for myself to help me through those difficult days, with using three words: patience, acceptance and time. Here's the link if you fancy a read: Thank you again for all you do :) all of us really appreciate it <3 xxxxx

    • Madeleine Shaw

      Thank you beautiful!! xxxx

  • Kezia @ Super Naturally Health

    Fun – love this I looked into INN too but looking to do a msc instead. Love this journey 😉

    • Madeleine Shaw

      Thank you gorgeous xx

  • Jennifer Bloxham

    I started at CNM in November – looking forward to reading your post!

    • Madeleine Shaw

      Oh amazing! Hope you’re enjoying it? Yayy, will be posted soon xxxx

    • Jennifer Bloxham

      Yes really enjoying it so far – had a fantastic new lecturer this weekend to study the immune system and infectious diseases – fascinating! x

    • Madeleine Shaw

      sounds great xx

  • Charlotte Louise

    I have just enrolled on my CNM course in September, I have wanted to do it for so long but didn’t have the courage but I just decide to go for it. looking forward to seeing your post on that and thank you for being so inspiring at all times!

    • Madeleine

      Amaazing news, I hope it goes so well I’m sure it will! xxxx

    • Madeleine Shaw

      Aww thank you gorgeous girl xx

  • georgie rose

    I am looking to start at CNM in September! Can’t wait to see your post about that. I think you are the happiest, kindest, most positive person I know of and your smile is so infectious xxxx

    • Madeleine

      Aww Georgie Rose!Thank you so much and I hope you have a great time at CNM, I love it there and I’m msure you will too. Let me know how it goes sweetheart xx

    • Madeleine Shaw

      You’re so sweet, thank you! xx

  • Hair wonderful day

    After following your blog and recipes I am very keen to travel to Australia! You are very inspiring! xx

    • Madeleine Shaw

      Thank you gorgeous girl, so kind of you to say xxxx

  • Trish Ferrer // @plantsandbala

    Hi Madeleine! LOVE this post, and LOVE your soul! I’ve been contemplating enrolling IIN for years but never had enough courage to pursue it (partially because I’d hear stories about IIN grads not being successful health coaches). As of recent, I’ve been SO inspired to spread the mission of healthy living & I feel like health coaching is my only way of passionately communicating that.

    I started a blog on compassionate, whole hearted and intuitive eating with an emphasis in vegan foods. I also began an Instagram and to top it all off, I’ve gotten SO much positive feedback. I’m once again back to thinking about IIN! Would you say that health coaching is a sustainable career path? Especially if you’re not living permanently in one area? Thank you! xo

  • Teffy @ Sprinkle of Green

    I also completely fell in love with the healthy lifestyle in Sydney, and I do miss living there with all the sun and delicious food – though I feel London is finally starting to catch up!

    For me it was quite similar, I started to focus on my health when I quit my job and went travelling for two years and actually started paying attention to how my body – especially my digestion – reacted to different foods. Like you said, being bloated is no fun!

    Starting CNM now, so can’t wait to see your post on how it’s going for you! X

    • Madeleine Shaw

      So glad you’ve found somewhere to study! Hope it goes really well for you! xx

  • Eleanor MayC

    Thank you for this post! It’s so lovely to see fellow bloggers and health enthusiasts blossoming under IIN. I’m hoping to take some short courses in nutrition alongside my studies to improve my own understanding and to continue growing and learning :)

    Eleanor x | Green and Aquamarine

    • Madeleine Shaw

      Sounds great babe xxxx

Follow me on Instagram @madeleine_shaw_