How I Got Started



It’s coming up to my four year anniversary for my website and it got me thinking how I got started on this journey.


When I was 18 I moved to Sydney for Uni, I was meant to go to Newcastle University but ended up going to Sydney Uni instead. Sydney was a mecca for me – a city on a beach where everyone was fit, friendly and fun loving. I blossomed there, I was so inspired how people were so effortlessly healthy. Health there is a way of life, not a diet or a fad, it’s something they do every day. While I was over there I ended up working in an organic cafe cooking. I ate there so much they gave me a job. I flourished there, I fell in love with cooking and learning about nutrition and food. I loved making new recipes, getting people to try my new creations and teaching them about food and wellness.

I was putting up recipes on my Facebook and a school friend suggested I should start up a blog. I had never read a blog before, and admittedly I wasn’t must of a internet person, but I had my laptop and the confidence that I could make it work.

I learned how to blog by watching YouTube videos. I’d lie in bed, laptop in hand and watch how to’s on writing blogs, tweeting, and taking pictures. I learned on the go. I didn’t know anyone who was doing what I was doing which was a daunting thing, but in my heart I knew it’s what I wanted to do.

When I first started blogging there were no health cafes in London and everything that I found interesting and relevant to healthy eating was online. I was inspired by people I found online through my laptop, website and Instagram accounts. I love doing what I do. I’ve always wanted a job that I loved because both of my parents have that and I’ve always thought that was the way.

I was so inspired by bloggers like Green Kitchen Stories and wanted to share my philosophy on food and wellness with the world. Other bloggers showed me how it was possible to build a community by creating great content about my passion for eating and living well.

I started posting two recipes a week which grew to two recipes, 1 blog post, a video, my weekly newsletter plus all social.

I’ve grown my team from 1 to 4 which has been amazing as there is always so much to do.

I don’t have an office as of yet so I call myself a pop up office: I just take myself, laptop, camera and some food and I’m ready to go.

I’m constantly inspired by other people online and the great recipes they are creating, the helpful tips and fashion advice. It is an exciting time we are in where we can be who we want to be and craft careers around interests.

I have teamed up with Currys PC World to bring you two videos on how I got started and tops tips on how to stay healthy at work.

We live in an exciting time where all you need is a passion and the right laptop to launch your career – oh and lots and lots and lots of hard work!

Check out the videos I made with Currys PC World to inspire you to go after your passion:

Follow me on Instagram @madeleine_shaw_


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